A portfolio is a crucial piece of your online identity, whether it’s your photos on social media, your website, or your portfolio as a business, says freelance photo editor and author Shari Siegel.
Identify your ideal photography style and target audience.
“You need to define your audience,” Siegel says.
“What do you want your portfolio to look like?”
She suggests that it’s important to be consistent in what you want to include, like an artist’s name, a short story or other creative works.
And if you have more than one style, choose the one that best represents your niche.
She also suggests creating a short list of your most favorite images from the past year, or even a Pinterest board with your favorite photographs.
Create a portfolio with a few core elements, such as style and subject matter.
Siegel recommends a portfolio of at least 30 photos to start.
The best thing to do is to start with a simple composition or composition that reflects your personality and personality type.
You can choose to create an image that reflects that, or a composition that shows your passions.
You could also add a shot of a favorite pet or a favorite food.
“That’s what the client sees as their portfolio, and that’s the way it’s going to look,” she says.
The more elements you have in your portfolio, the better.
Siegels’ best advice is to use a portfolio template that is consistent across your work and your social media accounts.
“A good portfolio should not have any overlapping pieces,” she adds.
“It should be a cohesive whole.”
Choose your images to emphasize your portfolio.
Sayers recommends a simple portfolio for all of her clients.
“We don’t have any templates, so I try to get the most important pieces of my portfolio to the top,” she said.
The top priority, Sayers says, is to highlight the content you love.
“And you want the most beautiful and engaging images.”
“When I get my portfolio out, I usually go through the whole thing and pick the images that are really important to me,” she explained.
“I like to go through and find the ones that really connect with me, and then I go back to my original images and pick those out.”
Create your own personal style guide.
“As a freelance photographer, you have a unique opportunity to show your work in a very personal way,” Sayers explained.
You may have to pick from many different sources and choose the best ones.
“But if you’re not doing that, you’ll end up with a very bland portfolio that doesn’t really capture what you’re trying to achieve.”
For example, if you take your photographs from a digital camera, you’re likely to find that your portfolio looks better if you don’t include your subject matter and use a simpler composition.
“There are a lot of things you can do to make your portfolio look more professional and less generic,” she advised.
“Try to be a little more unique and creative in your style.”
Choose the right type of portfolio.
“If you have something that you like, or if you want a style that is more in line with your audience, you can choose from a number of different types of portfolios,” Sowers says.
If you don, the best thing you can try is to look at a portfolio from a friend or colleague.
“People tend to like different things,” Siegles said.
“So if you can get a friend to help you with your portfolio and you’re like, ‘I’m really into this, and I really like this,’ they might help you pick the right one.”
Set a goal for yourself to publish your portfolio on a daily basis.
“My goal is to publish on a regular basis, so it’s not like it’s a one-time thing,” Sones says.
She encourages people to keep a daily journal of all of the different photos they’ve taken.
“When you have the chance to look back and see how you’ve been doing, that can help you set a goal,” she added.
Keep your portfolio updated.
“Keep an eye out for new content on Instagram and Facebook,” Sores said.
She advises people to use Instagram to keep up with their favorite photographers and to check out what others are up to on Instagram.
And she recommends checking out what other photographers are up the road, such a photographers with new or upcoming portfolios.
“Those are always interesting,” she suggests.
Take advantage of the online services that support your portfolio work.
Sowers encourages people in her field to have a look at the portfolio management service LinkedIn.
“They have a way of organizing all of your portfolio photos into folders that you can access and look at,” she explains.
“Once you’re in that folder, you will see what’s going on with your photos.”
Sowers recommends signing up for LinkedIn’s