The wedding photography industry is experiencing a renaissance, with photographers getting more money in exchange for their services, according to a report.
The number of wedding photographers in Australia has increased by more than 50 per cent in the last two years, according the Australian Wedding Photographers Association (AWPA).
But for many, the new trend has a darker side, with the rise in wedding prices being linked to the “sharing economy”.
“The trend is really to sell a photo and then you can sell the same photo for as much as you want,” said Anna Whitehead, a wedding photographer based in Melbourne, who was also the inaugural member of the AWPA’s national photography club.
“It’s a way of getting more people into the business, which means it’s becoming a lot more expensive.”
Whitehead and her husband decided to open a wedding photography business in the state of Victoria in 2016 after having a successful wedding to their cousin.
The couple’s photographer friend offered to pay them $5,000 to take the photo of their wedding, which she then shared on Instagram.
“It was just a bit of fun, we thought it would just be fun,” she said.
“And then we did a wedding in Sydney, and it just took off and got so much more popular.”
Whitehead’s photo was also featured in the “Dance with Style” video, which was later featured in a new book, The Wedding Photography Revolution, by photographer Alex Rippetoe.
The book tells the story of a photographer and photographer friend who set up a photography business and was paid $5k by an unnamed “sharing company”.
Whiteheads husband was also paid by an “sharing service”, who he told the ABC he was also “not a photographer”.
In a statement to the ABC, Rippets said he had asked for a fee and was only told a small fee, which “was not paid”.
“The photographer friend in question offered me a small payment to take his photo and it wasn’t even a small amount.
It was more like $5.
He had the idea to make money off of my photo and I didn’t think twice about it,” he said.
He said the business was only profitable because of his work and the money he made.
“He did a very good job of it,” Rippetts said.
“But I can tell you, there’s so many more people that could have done the same job.
It’s not as easy as the photographer, because there’s lots of different options.”
The new trend for wedding photographers The number one reason wedding photographers get paid more is the rise of the “share economy”.
The term “sharing” was coined in 2017 by social media user Zara Nachman, who started a “sharing party” for people to “share their wedding photos”.
“It started off as a small gathering and it became a lot larger and more professional.
There’s a lot of different ways that people share photos online, whether it’s through Facebook, Twitter, Snapchat, Instagram, or Flickr,” she told the BBC.
“I think that a lot has happened over the last couple of years, and I think the ‘sharing economy’ is really the reason why.”
According to Whitehead’s research, there were more than 60,000 wedding photographers on social media in Australia in 2017, with a median salary of $150,000.
It was the highest average salary recorded in Australia and it jumped from $140,000 in 2016 to $180,000 last year.
However, the average price of a wedding photo rose by nearly 50 per to $2,500 in 2017 from $900 in 2016.
According Rippett, there are many reasons for the rise, but the “dynamic” aspect is “increasingly attractive” to wedding photographers.
White head said the “trend is really for people sharing their wedding with the intention of getting paid a lot”.
But she said it was not necessarily a “great idea” for photographers to “sell their own photos”.
And it was a “mistake” for them to be paid so much for a photo, as “there’s so much competition out there” and they have a “small part of the market”.
She said it would be better for photographers if the “market” was more open and fair for all wedding photographers, rather than a “one-size-fits-all” industry.
In 2018, the Australian Competition and Consumer Commission (ACCC) said it planned to “examine whether existing laws are adequate” to protect consumers against “unfair, deceptive or misleading conduct”.
It said the agency would make recommendations to “address unfair, deceptive, or misleading practices”.
The commission said it intended to look at how the Australian Bureau of Statistics (ABS) statistics on “the extent of competition for the services of photographers” are being used and “whether there is sufficient information on how the A